Lorna Young beat down supermarket doors for growers in developing countries, making sure that fair trade coffee hit the shelves and that consumers had a real choice. So started fair trade’s journey from niche to mainstream. Lorna was one hell of a woman.
The Lorna Young Foundation is one hell of an initiative. We’re working with growers who’ve taken the first step in evolving from subsistence farming to commercial sustainability. With your money they’ll develop business and marketing skills and learn how to cut through multinational malaise – just as Lorna did.
Training and opportunities are all growers need to take control of their business and even create their own brands. With knowledge and foresight, emerging entrepreneurs can build prosperity and thriving communities. A donation really can help eliminate the poverty associated with growing leaves and beans. Lorna’s spirit speaks louder than words.