This is an interesting article we’ve seen in the Independent, showing how the High Street coffee shop chains are defying the forecasts and the economic crisis and maintaining high sales levels. The numbers involved are simply staggering and illustrate why coffee is one of the World’s most traded commodities. It also shows why it is so important that coffee farmers really understand the markets they sell into and start to secure more value from them.    http://ind.pn/f8PIMW

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