This is an interesting article we’ve seen in the Independent, showing how the High Street coffee shop chains are defying the forecasts and the economic crisis and maintaining high sales levels. The numbers involved are simply staggering and illustrate why coffee is one of the World’s most traded commodities. It also shows why it is so important that coffee farmers really understand the markets they sell into and start to secure more value from them. http://ind.pn/f8PIMW
This entry was written by Ian Agnew, posted on 19/12/2010 at 10:57 pm, filed under Farmer Extension Programme, Updates and tagged Africa, coffee, coffee shops, coffee trade, costa, recession, smallholder, starbucks, trade justice, tradejustice. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.