Real Dialogue about Fair Trade Choices

Great article from Chris Bacon, discussing the future of Fair Trade; and some real dialogue about Fair Trade choices

http://www.foodfirst.org/sites/www.foodfirst.org/files/pdf/The_struggle_for_food_justice_in_Fair_Trade_2011-12.pdf

One Comment

  1. Posted March 10, 2012 at 5:51 pm | Permalink

    Thanks for highlighting the nmportaice of Fair Trade (coffee or otherwise!).I do want to quickly mention, however, that Starbucks, Dunkin Donuts, and other large chains advertise that they have Fair Trade Certified products, but the honest truth is that their sale of Fair Trade are less than 5% of their total sales. Whenever you get an espresso or a regular cup of coffee, you won’t get Fair Trade. Their predominant way to sell Fair Trade products are in pre-packaged coffee bags only.There are also concerns about how Starbucks (started in the West) and Dunkin Donuts (East Coast) muscle out local coffee shops because of their brand name and then up their prices much like Walmart. Even though they specialize in a narrow focus, they have the same strategy to dominate the marketplace.In a future post, I’ll attach articles and research, but trust me when I say that despite the Fair Trade label, Starbucks and Dunkin Donuts are not the way to go (Dean’s Beans, Green Mountain are MUCH better).

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