Our Board and Team

Our Trustees

Martin Meteyard – Chairperson

Martin is one of the pioneers of fair trade in the UK. In the late 1980s he helped to set up Equal Exchange (which he now chairs) and his work has focussed mostly on the co-operative movement for the last 30 years.  Martin was Chairperson of Cafédirect from 1998 to 2005 and oversaw its public share issue. He is currently involved in launching a new Fairtrade sports ball co-operative, Bala Sport, and is also a Board member of the Scottish Fair Trade Forum

Anne Faulkner

Anne is a freelance business development consultant advising not-for-profits on income generation. She has spent her career tackling social injustice in various ways. Anne is a former Director of Business Development and Innovation at Tinder Foundation, and helped to spin it out of a public body to become a social enterprise and staff-owned mutual which has now helped more than 1.2 million people to use the internet. Anne was a founder member and Trustee of the Helena Kennedy Foundation, which has helped over 1000 students from disadvantaged backgrounds to progress to higher education; and she is currently also a Trustee of Digital Unite Trust, which runs Spring Online, a highly successful annual campaign which introduces thousands of older people to the internet. Anne is passionate about using digital technology for good and has spent most of the last decade collaborating with others to design and deliver innovative social digital projects. In 2008 she was lead author of the Government’s Digital Inclusion Action Plan.

Albert Tucker

Albert is a leading figure in the international ethical trade sector, and in UK community regeneration and sustainable development; he is a trusted advocate for poor small-scale farmers in global trade and policy. Albert has had a strong track record with leading charitable development funders in the UK, and sits on the boards of the City Parochial Foundation, Comic Relief and the BIG Lottery Fund. He also has substantial media experience as well as over 20 years experience of senior management roles in the public and private sector.

Tracy Sheldon

Tracy Sheldon is currently Managing Director of Brug Consultancy, formerly she was Marketing Director Europe
for AGI Media Europe, part of MWV (MeadWestvaco Corporation), one of the World’s leading packaging companies serving the media and entertainment, cosmetics and personal care, home and garden and the healthcare and pharmaceutical industries. The company had market-leading positions in its businesses, and operated in more than 30 countries.  Tracy was originally a graphic designer moving from print through to design and product development. Her career has spanned conceptual design, advertising, product innovation and development, managing global ranges for companies like Gillette SaraLee and Unilever, and working closely with wines and spirits development on brands such as the Smirnoff Black initial launch.
As the General Manager for AGI Media Creative (AGI Solutions) based in London, servicing the entertainment industry with design, artwork and repro – she managed a £41 million turnover business, a team of 17 Directors and 180 plus staff. She moved to the new role of Marketing Director Europe with a key driver to form a new marketing team across Europe before setting up Brug to work on SME, Executive coaching and business development privately. Tracy is passionate about business and all of the key components that makes businesses successful; she has worked across many markets, building and driving strategic change to ensure the business is in the forefront of the marketplace. Tracy currently sits on a wide variety of charity boards which included Womencentre, Unity Works, KACCL, Kirklees theatre Trust and West Yorkshire Young Enterprise, Lorna Young Foundation.
Tracy has managed company turnarounds, developmental change, strategic mergers and built teams in design, localisation, print, sales and marketing. She has thirty years plus experience in business, working in areas from brand and product innovation, marketing, mentoring and coaching through to strategic change management and always feels there is never an end to learning and developing for the future – which makes for an interesting and exciting time

Louise Wilson

Louise is a freelance consultant specialising in research, strategy development and project management. She has dedicated over 15 years to ethical trade and Fairtrade since graduating from Cambridge University with an MPhil in Development Studies in 2001. Louise has worked internationally with organisations including Divine Chocolate, Comic Relief, Fairtrade Foundation, Twin Trading and ETI, (Ethical Trading Initiative). She is an Associate of the Co-operative College, where projects undertaken include lead-authoring numerous teaching resources on co-operation and ethical business as well as research on training and development needs for co-operative bodies in the UK and in East Africa.

Louise’s recent projects include working with the Fairtrade Foundation to redevelop the Fairtrade Universities scheme in partnership with NUS, authoring a review of recent changes in worker’s rights worldwide for ETI and conducting research in UK schools on identity, extremism and active citizenship on behalf of development education charity, Think Global. Louise is passionate about trading relationships and business models that put people first. She finds constant inspiration in the many human stories and initiatives that demonstrate positive change for smallholder communities and workers’ rights worldwide.

Bruce Mckinnon

Bruce’s first experience of working in fair trade came via Lorna Young and Pauline Tiffen with the launch of Cafédirect. After providing marketing support for 4 years he became the Marketing Director for Equal Exchange (US) with the brief to rejuvenate its brand and build up the marketing department. After three years in the US Bruce came back to the UK to gain an MBA from Cranfield School of Management. He then took on a series of client and agency roles before setting up his own consultancy Mission Brand (www.missionbrand.co.uk) in 2009. Since then Bruce has provided brand strategy for clients in Europe and North America including Just Us Coffee Co-op, SERRV, Hampstead Tea, the World Fair Trade Organisation, Dean’s Beans, The Cooperative Clothing and Estelle Levin Ltd

Jo Ward

Jo Ward is a leading social entrepreneur and founded an independent consultancy business helping social enterprises throughout the UK to reach their potential. She was formerly a founder and Chief Executive of Refurnish, an award winning environmental enterprise that has successfully combined the delivery of social, economic and environmental objectives, reaching £1 million turnover through a combination of trading activity, contracts, grants and sponsorship. Jo also previously worked oversees for the British Forces and the British Council delivering youth projects. Jo leads our Not Just a Trading Company community enterprise programme.

Our Executive Team

Christina Longden – Director (Fundraising/Information)

Christina has a background in community-based project development and management, as well as a range of managerial functions, including performance and quality measurement, voluntary sector research, business development, service planning and contractual delivery.

Christina is an experienced third and private sector professional, and had a successful track record in the social housing and voluntary sectors before moving into the private sector, providing consultancy and training services to the charity sector and to Whitehall. Christina worked with marginalised communities and organisations in Southern Africa for several years, where she compiled and edited two oral history books, as well as fund-raising for rights and development programmes and leading on advocacy and PR.

Christina provides project management, fundraising and information services to the Foundation.

Ian Agnew – Director (Operations/Programmes)

Ian has worked in the public, private and charity sectors for twenty five years and has a successful track record in setting up and leading social enterprises and community organisations in the UK and Africa. Following a career in the UK social housing sector, Ian moved into the private sector leading a team of specialist consultants providing organisational development, management services and training to the voluntary sector. Between 2002 and 2006, Ian lived and worked in Africa as a technical advisor to indigenous people’s community and rights organisations. Ian has worked on numerous cross-cultural initiatives, and is a member of the Ariane de Rothschild Fellowship.

Ian leads the Foundation’s strategic and programme development, social enterprise work and trading initiatives.

Cristina Talens – International Programme Manager

Formerly the Ethical Trading Manager for Taylors of Harrogate, Cristina has years of experience working on social and environmental issues with tea, coffee and cocoa producers around the world.

With a background in labour, human rights and rainforest protection, she ran a vast social and environmental monitoring programme with smallholder farmers and estates, identifying areas for improved sustainable agricultural practices, developing action plans with the farmers, and mobilising local partner organisations for collaboration. She has direct first hand experience of designing and implementing capacity building projects, around issues such as quality, trading, credit, supply chain management and facilitating access to ethical markets through certification such as Fairtrade Rainforest Alliance, and Utz Certified. Cristina leads the LYF Farmer Radio Project.