Lorna Young Foundation http://www.lyf.org.uk Mon, 08 Oct 2018 20:45:55 +0000 en-GB hourly 1 Fancy being our Treasurer? http://www.lyf.org.uk/2018/08/fancy-being-our-treasurer/ http://www.lyf.org.uk/2018/08/fancy-being-our-treasurer/#respond Fri, 10 Aug 2018 10:26:36 +0000 http://www.lyf.org.uk/?p=1781 VACANCY:  TREASURER (Non-Executive)

If you care about small charities that have a HUGE impact – then you might be interested in becoming the new financial lead for our Board of Trustees!

The Lorna Young Foundation is now looking to take the work of our charity to a new level; ‘open-sourcing’ all of our materials and experience from our African-based ‘Farmer Radio’ programme, so that all small farmers overseas and their supporting organisations can benefit from it – for free.

The Lorna Young Foundation is a charity that works to connect communities, enabling them to trade knowledge, products and ideas that will make their lives better. We do this by devising and running programmes that bring together the many disconnected societies that make up our World- both in the UK and internationally. We have a rich history, taking our name from fair trade pioneer Lorna Young who broke down doors to get Cafédirect into supermarkets.

Our work is based on a deep understanding of international trade justice issues. We have a long track record of solving supply chain challenges, and access to networks that can deliver expertise and support. Farmer Radio – one of our flagship programmes – uses radio and text messaging to reach millions of small-farmers in Africa (and, later Latin America and Asia) with the information they need in order to manage and market their crops effectively.

Our aim is to bring about change: change in the attitudes and systems that prevent communities across the globe from working together to improve their lives.

An exciting opportunity for a person with enthusiasm, vision and impressive relationshipbuilding skills, to support the overall work of the LYF as we scale-up our ground-breaking ‘open source’ Community Farmer Radio initiative to potential funders, supporters and delivery partners across the private and not-for-profit sectors.

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Role Title:        Lorna Young Foundation – Treasurer

Direct Report:    Work closely with the Chair, Director and the Board of Trustees.

Background:         Finance, Strategy and Governance, Fundraising, Legal, Risk.

Role Summary

  • Monitor the financial standing of the charity and report to the Board and Director regarding cash-flow forecasting, income streams, outgoing expenses and the overarching strategic management of the LYF’s financial resources.
  • Oversee the LYF’s financial risk-management process and report financial health to the board of trustees at regular intervals.
  • Act as a counter signatory on cheques and applications to funders as required and ensure that annual accounts are submitted to all relevant regulators in a timely fashion.
  • Liaise with external auditors on financial issues and ensure that the LYF’s finances are responsibly managed.

Main Responsibilities

In relation to Finance

Budgeting and strategic financial planning

  • Ensure all strategic plans are financially appraised and budgets are aligned to both short-term and long-term objectives each year.
  • Oversee planning/budgeting processes in participation with the Board and constructively challenge them where required.
  • Suggest alternative scenarios while evaluating strategic plans as a part of the risk management process and as a part of performance and reporting scenarios.
  • Ensure transparency and accountability to improve resource allocation.

Management Reporting

  • Ensure a high standard of management accounting is maintained in order to safeguard assets.
  • Liaise with the Director, Finance Administrator and Trustees to prepare and produce management accounts regularly.

Statutory Financial Reporting

  • Board level liaison with external auditors on specific issues in the auditing process and related board representations.
  • Guide and advise fellow Trustees to formally approve the annual report and audited accounts.
  • Liaise with Finance Administrator to ensure that statutory annual returns are provided to the relevant authorities well in advance of deadlines.
  • Explain technicalities of accounts in plain language which is fully understood by the Trustees.

Reserves Policy

  • Develop reserves policy and safeguard the LYF’s finances.
  • Keep the board informed of free reserves position regularly and advise to cope with changing circumstances.

In relation to Governance

  • Lead the Board’s duty to ensure proper accounting records are kept, financial resources are controlled, invested and economically spent in line with governance, legal and regulatory requirements.
  • Advise on the financial implications of the LYF’s strategic plans and oversee the LYF’s financial risk-management process and any due diligence required by funding organisations and downstream partners
  • Lead on the development and implementation of financial reserves, cost management and investment policies.

 

PERSON SPECIFICATION

Essential

  • Qualified accountant with demonstrated commercial awareness and knowledge.
  • Knowledge of charity SORP and impending changes.
  • Competent use of IT skills.
  • Proven ability to communicate and explain financial information to members of the Board and other stakeholders.
  • Analytical and evaluation skills, demonstrating good judgement.
  • Understanding and acceptance of the legal duties, responsibilities and liabilities of trusteeship.
  • Reputation of delivering financial data to deadlines
  • Commitment to delivering services at best value cost; being mindful of environmental and other ethical impacts
  • Good communication and leadership skills

Desirable

  • Demonstrated knowledge and experience of charity fundraising and finance practices.
  • Dedicated to the LYF’s cause and objectives and willing to act as our ambassador to external bodies, charities and companies.
  • Ability to direct the LYF towards any funding/ partner potentials in the not for profit and private sectors.
  • Skills and experience in one or more areas of non-executive governance and management e.g. strategic planning, business management, financial/accountancy, understanding of HR issues, experience of Trusts or other grant giving bodies particularly fundraising and legal knowledge.
  • A team-oriented approach to problem solving and to management.

Time Commitment

  • The Board meets at least 3 times a year face to face, and at least twice a year via Skype/video conference;    
  • Regular contact, at least monthly, with the Finance Administrator and Chair, either face to face or via Skype/telephone to review cash flow, financial position and to forward plan.

Location

  • The LYF does not have a fixed head office and staff are home-based. Our trustees live around the UK, so face to face Board meetings are often held in a central location, accessible to all. To minimise costs, we make use of technology such as Google Docs, Skype, conference calls etc. to aid Board and Team communication.

Remuneration

  • None of the Trustees of the LYF are paid for their roles. Reasonable travel expenses however, can be claimed. All of our board, past and present, agree that the small amount of time from their life and their careers that they have given to the LYF has been incredibly rewarding on a personal and professional basis.

APPLICATION: Please send a covering letter outlining why you are interested in the position and why you feel you qualify.   Please also send an up to date CV. Both to be emailed to: projectmanager@lyf.org.uk

MORE INFO: On the work of the LYF can be found here, at our website. Or email Ian Agnew at projectmanager@lyf.org.uk (or text 07950 338889) to arrange a chance to have an informal chat.

DEADLINE – Fri 9th Nov 2018

 

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LYF Ghana Farmer Radio Field Training http://www.lyf.org.uk/2018/03/lyf-ghana-farmer-radio-field-training/ http://www.lyf.org.uk/2018/03/lyf-ghana-farmer-radio-field-training/#respond Mon, 05 Mar 2018 22:15:22 +0000 http://www.lyf.org.uk/?p=1640 The LYF’s Cristina Talens recently travelled to Ghana, to record the first of our Farmer Radio programmes for the local communities with farmer field listening groups, set up to inform the radio content.
 
Cris was accompanied by representatives from CARE international in Tamale and Christian Aid based in Burkina Faso, along with the local radio presenters. Together they worked with farmer field listening groups to record the first radio programmes around farming, water, weather and health.

It will be up to the farmers to choose which of the programmes are most relevant to them to use at the relevant point of time in the agricultural calendar. This is so that the subjects remain relevant and are demand driven.

The subjects which they discussed were allocated seasonal schedules and the broad themes that they will be using, focus on Health, Sustainable Farming and Weather.

The subjects selected were:

– Burning vegetation – why to avoid this –  and the impact of slash and burn farming in the long term.

– Agrochemicals – why use, other options, what to spray and when and how to ensure personal protection

– How to retain healthy soil and moisture in the soil through the practices of conservation tillage, Contour ploughing and mulching

– The practice of crop rotation as a means to diversify and also increasing nutrients going into the ground

– How to harvest and store rice and other local crops such as maize and sorghum

 Keep watching for more updates and for exciting news on the progress of our work in Ghana!

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Open-Sourcing with Two Hannahs http://www.lyf.org.uk/2018/02/open-sourcing-with-two-hannahs/ http://www.lyf.org.uk/2018/02/open-sourcing-with-two-hannahs/#respond Mon, 05 Feb 2018 22:49:04 +0000 http://www.lyf.org.uk/?p=1610 We’re pleased to announce the arrival of 2 new employees – Hannah Clark and Hannah Davis!

We were inundated with exceptionally high quality applicants for our post of ‘Farmer Radio Development Manager’. This proved to be a very popular post – attracting some fantastic people with excellent experience. So, we faced a tough time indeed in terms of making a decision. And we would like to thank every single person who applied; no one enjoys the process of jumping through so many hoops and we appreciate the time and work involved by our applicants.

But after they had experienced several gruelling interviews, we came to the conclusion that two of the candidates ticked every single box for us. And both wowed us with their previous experience and obvious passion for what we do. Interestingly, they share the same first name; (perhaps following a bit of an LYF tradition – what with our Cris Talens and Chris Longden). It also turned out that both candidates actually knew each other already – and at one point had even lived together! Those of you who have followed the birth and growth of the LYF will be aware that we are a small charity who adopts a rather unconventional approach to what we do. Our programme delivery and achievements are proof of the pudding that daring to do things a little bit differently can deliver huge dividends for the farmers that we support.

So, after lots of thought and discussion, we decided to widen the post in terms of hours available and offered the job to both Hannah C and to Hannah D.

Hannah D and Hannah C with Ian Agnew

The two Hannah’s will be taking the lead on our flagship ‘Open Source’ Community Farmer Radio initiative. This is no mean feat – and our new colleagues have needed to hit the ground running. You will shortly be hearing more from them, what they are working on and how you can help the LYF to develop this fantastic new programme, empowering smallholders in Africa.
Don’t forget to follow us on Twitter and on Facebook!

More on Open Source Community Farmer Radio
The Lorna Young Foundation is a charity that works to connect communities, enabling them to trade knowledge, products and ideas that will make their lives better. We do this by devising and running programmes that bring together the many disconnected societies that make up our World- both in the UK and internationally. We have a rich history, taking our name from fair trade pioneer Lorna Young who broke down doors to get Cafédirect into supermarkets.

Our work is based on a deep understanding of international trade justice issues. We have a long track record of solving supply chain challenges, and access to networks that can deliver expertise and support. Farmer Radio – one of our flagship programmes – uses radio and text messaging to reach millions of small-farmers in Africa (and, later Latin America and Asia) with the information they need to manage and market their crops effectively.

Our aim is to bring about change: change in the attitudes and systems that prevent communities across the globe from working together to improve their lives.

Our new ‘Open Source’ initiative will be a game-changer in empowering participatory farmer radio, which enables farmers to leverage more value out of supply chains and tackle challenges. To date, we have undertaken individual farmer radio projects across Africa, but we are now moving away from frontline delivery and are facilitating significant scale-up. We are making our Community Farmer Radio model available on an ‘open source’, free of charge basis to any organisation that can use it to build a better future for farmer communities in the developing world.

How YOU Can Help
Get in touch with us if you are able to offer support in the following ways:
• Offering funding and sponsorship to help us scale-up our ‘Open Source’ approach across African countries
• Suggesting partnership opportunities for the LYF (i.e. with businesses, institutions, governments, communities, NGOs)
• Giving support for business planning, communications materials, IT support for an online platform, technical roll-out, legal support for ‘Open Source’ approach

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LYF To Open-Source its Farmer Radio Programmes http://www.lyf.org.uk/2017/10/lyf-launches-open-source-farmer-radio/ http://www.lyf.org.uk/2017/10/lyf-launches-open-source-farmer-radio/#comments Mon, 23 Oct 2017 14:12:52 +0000 http://www.lyf.org.uk/?p=1549 Over the last 8 years, our Farmer Radio projects have reached hundreds of thousands of small farmers across Africa. As a direct result, these farmers – and the supply chains they sell into – have seen measurable improvements in crop yield, quality and disease resistance. Farmers feel better able to deal with the effects of climate-change and to support their families to attend school and to feel more positive about farming as a livelihood choice rather than last option.

We now want to dramatically scale-up this work; and we believe that the most effective and sustainable way to do this is to Open -Source it – make it freely available as a package, to any group or organisation that wants to set up a Farmer radio project. We intend to create a toolkit of resources, materials, guides and support, based on our 8 years’ experience of successfully delivering Farmer Radio.

You can download our Farmer Radio prospectus here. It tells you more about Farmer Radio, our plans to Open-Source it, and help we are looking for to create and promote the take-up of the Open-source approach. We’d love to hear from you. Why not get in touch to chat about Open Source Farmer Radio.

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The LYF launches Farmer Radio in Ghana http://www.lyf.org.uk/2017/06/the-lyf-launches-farmer-radio-in-ghana/ http://www.lyf.org.uk/2017/06/the-lyf-launches-farmer-radio-in-ghana/#respond Mon, 19 Jun 2017 21:27:20 +0000 http://www.lyf.org.uk/?p=1454 BRAVE: LYF radio extension project in Ghana and Burkina Faso is underway

In June 2017, the Lorna Young Foundation travelled to Ghana and Burkina Faso to launch BRAVE’s radio extension programme. The aim is to improve the resilience of farming communities to droughts and lack of access to good quality water. Ultimately this impacts on both their health and livelihoods, through their ability to grow food crops and keep livestock.

The aim of our radio extension programme is to provide training and information to farming communities in drought affected areas North of Tamale (Ghana) and in the region in and around Reo (Burkina). The training will target 4 key areas to improve resilience and adaptation of these communities going forward by:

  • improving access to ground water by promoting rain harvesting techniques, proper storage and conservation of water resources;
  • improving crop yields, by providing information on drought resistant and early maturing crops in line with agricultural calendars;
  • promoting sustainable land management practices which improve soil fertility and water retention on the farms, the use of organic pesticides and fertilisers as well as raising awareness on the impact of deforestation;
  • improving health and nutrition by promoting high value crops such as orange fleshed potatoes (rich in Vitamin A) ensuring garden crops can be dried and conserved for periods when hunger commonly occurs and also ensuring there is information on prevention and treatment of water related diseases such as cholera.
LYF Farmer Radio

LYF Farmer Radio Planning Workshop, Ghana

In Ghana, farmer representatives and agricultural extension staff from MOFA attended a two day workshop alongside CARE, IRC and radio partners from the Ghana Broadcasting Corporation – the radio station Ura – to identify the key messages that would be delivered to farmers throughout the year. The programmes have been initially titled as  ‘FARMER AND THE WATER’[1]

In Burkina Faso, the process was started with 24 with representatives from the Union des Groupements Feminin a grassroot organisation operating across 4 key farmer communities, Christian Aid and the extension organisation Reseau Marp. The radio programme there will be organised with Radio Sangue across all 4 regions targeted by the BRAVE programme.

The groups came together and have made a first attempt to identify the key issues that farmers need more information on throughout the year.  We have scheduled these programmes into an agricultural calendar and these now need to be reviewed with farming communities.

In October, the LYF will return to provide further training on setting up farmer listening groups. These groups will help to develop content, communicate best practice and ensure that the programmes are aired at times which have the potential for highest impact.

  • [1] kpa’ad ne koum  in Kusaal (to be hosted for Tariganga and Akara by Kate for URA – GBC)
  • Pukpaana ni Kuom in Mampruli (To be hosted for Samini and  Jawani districts by Osman Masahudu for URA – GBC)

 

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The LYF and Zakat http://www.lyf.org.uk/2017/06/the-lyf-and-zakat-this-ramadan/ http://www.lyf.org.uk/2017/06/the-lyf-and-zakat-this-ramadan/#respond Fri, 16 Jun 2017 11:16:32 +0000 http://www.lyf.org.uk/?p=1438 The Lorna Young Foundation – Supporting Muslim Farmers and Communities

The Abrahamic faiths have a long tradition of peaceful and respectful trading activities between them.  Each have their own rules and guidelines for fair methods of trading – both with people of their own faith, those of other faiths and those of no faith at all. Justice, compassion and a focus on honest work and enterprise are key components. Did you know, for example, that the Qu’ran has more written on the subject of trade and commerce, than any other subject?

poor-farmers

Smallhold Farmers in Harar, Ethiopia

The largest portion of the world’s poor is the 800 million who live in rural areas. great distances from the nearest markets and basic social services. The majority of these people are ‘subsistence’ producers or farmers; barely able to make a living beyond feeding their families enough to stay alive.

Making enough money to be able to sell a crop, to be able to cultivate it and to sell it for a fair price so that they can access better health, education and housing is simply a dream for most of them.

Empowering these communities to be able to take control of their own destiny is the aim of the Lorna Young Foundation (LYF). Download our Farmer Radio Leaflet here.

Muslim supporters and volunteers of the LYF are keen to spread the word about this small but mighty UK based charity.  Unlike many of the other ‘household name’ charities, the LYF focuses entirely on helping poor communities both in the UK and overseas, to empower themselves by becoming effective, ethical entrepreneurs – whether this be in farming or other forums of business.

Not content with providing ‘a hand-up, rather than a hand-out’ however, the LYF also uses its programmes to bring together different communities and people of faith. Several years ago the charity set up the ground-breaking Oromo Oromo coffeeCoffee Company  – a Fairtrade coffee company which the LYF initiated to support Oromo refugees in Greater Manchester thereby promoting a working relationship between Muslim and Christian Oromo refugees, and with local people who are often exposed to extremist political views.

Then the charity set up ‘Not Just A Trading Company’ across the north of England –  helping young Pakistani, white and Afro-Carribean youth from deprived areas to work together to form their own ethical trading enterprise in partnership with supporting the products that come from developing countries.  The LYF has also worked to support Arab producers in Palestine/Israel and continues to develop new approaches to bring communities together in the name of ethical trade.

Christina Longden, Director for the LYF has also been a key driving force for our work to help poor Muslim communities both overseas and in the UK. You can find out more about Chris’ own personal passions to challenge negative perceptions of Muslims here.

The LYF is a very unusual, small charity. Based in Huddersfield, UK, the organisation has minimal overheads. No expensive offices or salaries and no feathering our own nests. We work to keep the vast majority of our funding with the people who need it the most and who can only dream of the privileges that we have.

See www.lyf.org.uk and www.njatc.co.uk and …

PLEASE consider donating zakat to The Lorna Young Foundation this year. You can download our Farmer Radio Appeal Leaflet here.

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Community Groundwater Resources in Ghana and Burkina Faso http://www.lyf.org.uk/2017/05/community-groundwater-resources-in-ghana-and-burkina-faso/ http://www.lyf.org.uk/2017/05/community-groundwater-resources-in-ghana-and-burkina-faso/#respond Tue, 02 May 2017 19:56:17 +0000 http://www.lyf.org.uk/?p=1283 The LYF is working with Reading University to help communities identify sustainable groundwater resources in Ghana and Burkina Faso.

Over 500 million people in sub-Saharan Africa (SSA) depend upon groundwater supplies. Within a generation, that will rise still further, close on to a billion.

Groundwater that lies under rock, gravel, sand or silt can be extracted using wells and can help farming communities who are generally dependent on rain for crops and livelihoods, to access water when there is no rain. Groundwater resources are considered more resilient to climate variability and currently the volumes of this water being used are generally small compared with the average amount of rain in some parts of Africa.

So groundwater can provide an important water resource to help adapt to changing climate and land use. However, in areas of Sub-Saharan Africa where rocks store a relatively small amount of water, during extended periods of low rainfall, groundwater supplies can fail. For this reason – together with an absence of historical record-keeping of borehole levels – it is unclear whether the planned development of groundwater resources to meet increases in demand is feasible in every part of sub-Saharan Africa.

This month sees the launch of the BRAVE2 project with Reading University, (Building Understanding of Climate Variability into the Planning of Groundwater Supplies from Low Storage Aquifers) The aim of the initiative is to improve our knowledge of groundwater availability and management in Ghana and Burkina Faso. BRAVE

LYF has been tasked to work on the BRAVE project; engaging directly with rural smallholders in Bukina Faso as our local partners disseminate information that enables communities to use water in a sustainable way for future generations. The overarching aim of the project is to build the capacity of local people to manage groundwater (GW) resources in a sustainable and equitable manner, to build their livelihoods and to help 400,000 to become more resilient to drought, especially Ghanaian women and children.

LYF’s role in the dissemination campaign is to utilize our Farmer Radio approach – linking into Farm Radio International through AfClix, the Lorna Young Foundation, and Practical Action West Africa. The campaigns will aim to share the new evidence-based tools for water governance with local decision makers and regional policy makers.

 

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Chai ni Mali – the Value of Tea http://www.lyf.org.uk/2017/03/chai-ni-mali-the-value-of-tea/ http://www.lyf.org.uk/2017/03/chai-ni-mali-the-value-of-tea/#respond Tue, 14 Mar 2017 20:23:02 +0000 http://www.lyf.org.uk/?p=1277 LYF’s FARMER RADIO IN TANZANIA

We are all pretty familiar with the value of tea in our own lives (where indeed would polite society be without it?) But one of the aims of the Lorna Young Foundation is to support small tea farmers in developing countries to receive the true value of their crop.tea field WATCO, Tukuyu

One of the LYF’s most exciting, recent initiatives has been to develop ‘Farmer Radio’ – where we work with local smallholder organisations to produce radio programmes so that farmers can access crucial information about the particular crops they grow and to help support them to have objective and transparent information about the markets that they grow crops for. You can read more about our first Farmer Radio initiatives here. And, as always, with an LYF project, we’ve been keen to add value – so our Farmer Radio model not only provides information on crop quality and on markets, but also takes the opportunity to raise awareness about more sustainable farming practices, to improve food and nutrition and to raise awareness of HIV-Aids prevention.

The tea markets in East Africa are experiencing a slump due to an increased green leaf production; as a result, tea factories in Tanzania are struggling. Many smallholders do not fully understand the impact of this on prices, so it is now more important than ever to create clear information and communication channels between factories and growers.

Our Tanzanian farmer-radio project was created in response to these challenges. We work in Tanzinia with the RSTGA (Rungwe Smallholder Tea Growers Association), WATCO (Wakalima Tea Company) and TRIT (Tea Research Institute of Tanzania). The project was launched in March 2014 and, to date, has received training visits from LYF staff and local partners – including Joseph Macharia (our Kenyan Farmer Radio lead) and Jasmine Bakula (our DRC based lead.) Our excellent partner-advisors from Ringtons Tea Company, Waitrose and the Wood Foundation Africa have also supported project.

In order to replicate our successful approaches in Kenya and DRC, our team worked with two radio presenters from Tanzania’s ‘Kyela FM’ to produce training and content for 6 months’ of radio programmes. Farmer ‘listening’ groups were set up so that we could be provided with feedback on content, along with creating an SMS facility so that farmers could ‘text-in’ their questions for the show. The radio programme was named Chai ni Mali (the value of tea) and later on in 2015, Ian Agnew from the LYF undertook a follow-up visit in order to see how the project was progressing.

Some of the challenges facing the project have been the lack of transport available to the broadcasters for them to carry-out regular interviews from the farmers and more encouragement is now needed for the listeners to text in their questions to the radio station. However – the general outlook was extremely positive. Ian met with a group of Mpuguso village Committeefarmers who belong to the project’s ‘listening group’ at Mpuguso village; all were highly enthusiastic about the broadcasts and keen to provide us with new ideas. They appreciated the current level of technical detail available on growing tea during the broadcasts, but requested wider information on development and on growing other crops. It was also felt that more women farmers should be interviewed in order to encourage other women in the region to improve their crop cultivation and interest in farming.

RSTGA officesFollowing the success of the broadcasts, RSTGA have set up their own radio station ‘Chai FM’ which now broadcasts from a small studio at their offices in Tukuyu directly to 10,000 local smallholders but which also repeats the programmes and urges more farmers to provide feedback and content for future shows.

In our next blog post, we will share some exciting news about our new Farmer Radio project in Ghana!

CAN YOU HELP THE LYF TO CONSOLIDATE OUR WORK WITH FARMER RADIO IN TANZANIA? PLEASE SPREAD THE WORD ABOUT OUR WORK AND DONATE HERE.

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Farmer Radio in Tanzania http://www.lyf.org.uk/2017/02/farmer-radio-in-tanzania/ http://www.lyf.org.uk/2017/02/farmer-radio-in-tanzania/#respond Fri, 17 Feb 2017 18:24:21 +0000 http://www.lyf.org.uk/?p=1253 Chai Ni Mali – The Value of Tea starts recording  and interviewing tea farmers!
RSTGA-Tea-Farmers-Tanzania

RSTGA Tea Farmers in training

In November 2014, Cristina Talens from the LYF in the UK and Jasmine Bakula, our fabulous radio presenter from the DRC travelled to Rungwe to record the first radio programmes of Chai Ni Mali – the latest LYF Farmer Radio venture. They were accompanied by Ringtons, the Wood Family Trust and Waitrose who wanted to see first hand  how how the project was developing.

For this project, Rungwe Smallholder Tea Growers Association (RSTGA) have partnered with Kyela FM,  one of  the most popular community radio stations in the region. The station was launched in 2010 as a grassroots community radio and is a designated partner of the BBC World Service for their coverage of local voting and elections. Kyela FM radio broadcasts from 5am to midnight with a potential audience of over 2 million in the 4 Tanzania regions of Mbeya, Iringa, Ruvuma, and the Northern part of Malawi where national radio and TV stations have limited reach.  The radio station’s aim is to inspire pastoral development in agriculture and in health outreach to the community. The station has set itself up as ‘the voice of the voiceless’ offering its microphone to marginalised communities including people living in poverty, women and children groups, disabled people, and people living with HIV/AIDS. UNESCO continues to support the station by building the capacities of Kyela’s radio journalists, so that they can produce radio programmes of greater relevance and interest to listeners. It is, therefore, an ideal outlet for the tea radio extension programme. Two wonderful Kyela FM radio presenters have been appointed to work with us, namely, Sophia Kayombo and Masoud Mauldi.

During the trip, the RSTGA  successfully organised the first farmer field  listening group with some 30 farmers from Mwakalele where the  radio presenters took their first questions about tea and markets. The farmers welcomed a radio programme for tea in which they would be protagonists and would get to ask all their questions. We also took the opportunity to interview Linda Lisser from Ringtons and Amali Bunter from Waitrose to talk about what customers in the UK loved about Tanzanian tea. The programme is a service provided for tea farmers in the Rungwe area.

Cristina says, ‘These shows acknowledge that tea is only one crop and one concern for the target community. Therefore, a “whole person” approach is to be taken when addressing tea farmers; issues such as health, family planning etc. as well as financial and land issues will all be addressed’

‘Farmers have important knowledge gaps on markets and some land management issues. However, listeners do have a lifetime of experience and knowledge in farming; this know-how will be built upon in a way that makes them feel proud of who they are and avoids being prescriptive. The focus will be on finding best practice, gathering interviews and information that the farmers can use, or applicable practices that potentially have high impact.

Lebi Gabriel from RSTGA says,’ The programmes can be used as a platform to promote the work of WATCO as a company and strengthen the relationship between RSTGA and farmers.’

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http://www.lyf.org.uk/2016/10/1308/ http://www.lyf.org.uk/2016/10/1308/#respond Sun, 23 Oct 2016 22:07:27 +0000 http://www.lyf.org.uk/?p=1308 After several years of directly delivering youth programmes in the most deprived communities the North of England, our intention is to significantly expand the reach and impact of our project by sharing our learning and equipping young leaders (aged 16 to 25) with the skills to deliver ethical enterprise learning and embed entrepreneurialism in community projects. We have applied to AVIVA Community Fund for funding to put local people in the lead by training 40 young people in Yorkshire and Greater Manchester to set up their own youth-led enterprise projects. Please help us in our funding application by voting for our projecct on the Aviva Community Fund website, using the link here.

 

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