Our Mission, Values and Lorna

Our Mission:

To reduce poverty in developing countries by supporting smallholder producers through a variety of means, including: business education and support, market access, peer networking and the creation of trade justice awareness and enterprise amongst consumer communities in the North.Harar-Coffee-Farmer

Our Values:

We want to see a world where all producers have fair access to local and international markets and can build sustainable livelihoods.  We aim to work with all democratically organised producer organisations and we do not restrict our ventures to a limited number of producer organisations, countries or types of crops grown.

As well as believing that good business, enterprise and marketing education can empower producers, we also believe in the power of community.  We believe that by raising awareness of trade injustices at both ends of the supply chain, and supporting the development of community trading initiatives, a new movement can be developed – one that stimulates consumer demand for ethically traded goods and supports better production and supply.

Lorna Young

Lorna was an amazing, dynamic Scotswoman.  She was responsible for persuading supermarket chains to sell fairly traded coffee for the first time.

Lorna was a leading member of the co-operative movement, worked for Equal Exchange and was one of the founders of Cafédirect – their first Marketing Manager.

Lorna died from a congenital heart condition in 1996, well before her time, but her incredible commitment lives on.  All of us involved in the work of the LYF strive to continue her vision and values.