Our Not Just Youth Enterprise Groups Update

NJU product development workshops at Fairtraders’ Cooperative

The NJU teams have been working hard on developing their products. They had a fantastic day at the fair traders’ cooperative in Holmfirth when groups from Doncaster Leeds and Huddersfield met up for the day to take part in workshops around developing and marketing fairly traded and ethical products.
We were very excited to welcome a top branding expert who visited us from London and spent the afternoon working with the groups on their branding strategy. The lively interactive session got them thinking creatively about the essence of NJU and how their products can help to spread the word about the benefits of buying ethically
The Huddersfield NJU group bring fair trade to Huddersfield market

The Huddersfield NJU group held a ‘celebrate in the market’ event which offered shoppers the chance to try some delicious fairly traded Caribbean and Asian food made from their families’ own secret recipes! This event was organized entirely by the Huddersfield group, with the help of the Kirklees Markets team. The Leader of Kirklees Council came along to lend support and was soon roped in to helping out, bringing people into the demo zone and talking to them about fair trade buying habits. The NJU team cooked up goat curry, chicken biryani and dhal, and served all with what the group has chosen to market as their first product – Kilombero long grain rice which is sourced from a farming cooperative in Malawi. This gave the group the chance to try their product on the public and to talk to customers about the rice – the feedback was conclusive – the market shoppers loved fair trade rice!

Doncaster NJ Group Receive Enterprise Training

The Doncaster (women’s) group have been busy over the last few weeks – learning about the beauty trade and the wide variety of products on the market.  They all love to pamper themselves and wanted to know more about the ethics of the beauty trade.  They have looked at the many different products on the market; those that are ethical and not so ethical and even had a go at making some themselves.  During a workshop they made face masks and sugar face polish – all available on the High Street.  They quickly discovered how easy they are to make!  In addition, they learned about the ingredients that go into these products and how they can opt for ethically sourced ingredients such as honey, sugar, lemons and essential oils.

The group are receiving mentoring support from Groundwork South Yorkshire to develop their ethical business plan.   They are also going to introduce the group to a successful entrepreneur who developed his own beauty range at the age of 18.


One Comment

  1. Posted 13/12/2011 at 9:53 am | Permalink

    Great work with young people in Yorkshire – happy to help them progress their ideas into sustainable enterprises if they register at http://www.wildfirehub.com a virtual community for young entrepreneurs funded by ERDF providing online access to peers, advisersa and mentors

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