Mission & Values

Our Mission:

  • Connecting Communities: Our goal is to facilitate the exchange of knowledge, creativity, products, and ideas that enable people and improve lives.
  • Sustainable and Inclusive Growth: We leverage our expertise and resources to create sustainable and inclusive economic growth and education. We partner with businesses to equip communities, improve livelihoods, combat climate change, and build a better future for people from disadvantaged backgrounds.
  • Supporting Producers: We support producers internationally; providing produce and agribusiness education and information, facilitating market access for products, encouraging peer networking and fostering greater balance within the supply chain.
  • Trade Justice and Ethical Enterprise: At the core of our mission lies trade justice and ethical (social) enterprise. We advocate for ethical trading principles, prioritising the rights and well-being of smallholder producers and communities. We also:
    • Raise awareness among consumers to understand where their food, drink and other products originate from. We encourage informed choices that support fairer trading initiatives
    • Build thriving and inclusive communities through community-driven social enterprises that focus on economic and social justice.

Our Values:

  • Self-Determination: We believe in supporting producers and communities to chart their own course. We achieve this through education, fostering connections, and creating opportunities for economic growth.
  • Sustainability: Sustainability is our core value. We promote practices that create long-term benefits for producers, communities, and the environment.
  • Trade Justice: We champion ethical trading principles, advocating for equitable economic systems that support the well-being of smallholder producers.
  • Community: Building strong and inclusive communities is central to our work. We believe in fostering connections and collaboration for mutual benefit.
  • Positive Change: We are driven by a vision for a better future. We work tirelessly to create positive change, one community at a time, and contribute to a global movement for sustainable development and economic justice.