Over the last 8 years, we have reached over 6 million people across Africa through our Farmer Radio projects. We know that radio works; providing fast and accessible information to farming communities on issues as wide-ranging as climate change, crop management, co-operative governance and market prices. This builds knowledge, skills, livelihoods and collective confidence.
We are now growing this impact through offering our Farmer Radio through open source; making our approach, materials and expertise freely available anywhere it can make a positive change for small farming communities who want to set up their own Farmer Radio station.
We use a multi-pronged approach. Through the medium of local radio and SMS (text messaging) we reach millions of smallholder farmers with the information that they need in order to manage and sell their crops effectively.
The farmers ‘set the questions’ for our radio programmes and our local partners provide them with answers from experts in the field, as well as the knowledge of experienced local farmers. The ‘added value’ is that other important messages for communities can be incorporated into the content on the airwaves (i.e. HIV/AIDs awareness, leadership/governance learning, reducing ‘city-drift,’ female empowerment, youth engagement etc.)
Our first ‘Farmer Radio’ programme was in Kenya, and named Dhahabu Ya Murimi (meaning ‘Farmer’s Gold); it reached and audience of around 4.5 million people (half a million coffee farmers.) You can read more about its successes here.
NOW WE NEED *YOUR* HELP!
We are looking to partner with businesses and other organisations who can help us to reach as many poor farming communities as possible – so that we can give ‘Farmer Radio’ away for free!